Bitter
Coffee
Dear Siddhartha,
For budding
entrepreneurs, you were a perfect blend of an intelligent Mind, sharp business acumen, hard-work, swagger and suave. You have
shown the Way Wealth can be created in
an unique manner by serving and sipping Coffee.
However, with
self execution of your life; aspiring entrepreneurs now seem disoriented and entrapped
with disbelief in their capacity to take forward dreams of becoming rich and
famous. Your mega decision to call quit
has jolted enterprising people of all generations and they are grappling with
one question for sure –was this the only way out for you?
May be yes,
this had been the only go left, as you were the gentleman who believed in
letter and spirit that the organizations are perennial entities. Hence, they must prevail if the choice of existence to be made between them and
their creators. Perhaps, therefore you
never wanted ‘Cafe Coffee Day’ to be dragged in legal battles and draw adverse
media attention.
The very
media which is talking sympathetically on your death; probably would have questioned
your credentials in a media run trial if you were alive, jeopardizing good will
which you had created for self and CCD over the years. They would have put you
in line with countless loan defaulters and absconders of our nation; which a
fine person like you would never imagine hence, chose death as a better option
over other things.
However, we
still feel that you should have communicated woes and harassment which you
were facing in the hands of some IT officer to relevant govt.
authorities, senior politicians and even reached out to judiciary. Our hearts aren’t ready to believe that a
fighter like you, who had genius of a mind to create wealth by making Coffee a
compulsive order of the day for consumers , could not see any other respectable
solution to his problems besides hugging death!
Siddhartha,
you would remain Coffee-Table discussion for generations to come, capturing
their creative imagination. Your rise would continue to inspire countless to
take the route of entrepreneurship, at the same time your fall would caution them
of the things which pushed you to succumb- in terms of preventable failures.
You would
continue to be our role model of struggle to glory, who even directed us with
his renunciation to do soul searching for what we want and at what price?
We pray, may your soul rest in peace in Heaven.
Coffee may taste much bitter after its
blender being gone.
You would be missed Siddhartha the great!
Ajit Singh
